Exploring life through the metaphor of ice-cream
I Scream Factory (ISF) initially started as a non-profit web-gallery and collective project showcasing ice cream-inspired work across fashion, photography, film and fine art.
Inspired by a segment of Jim Jarmusch’s Down By Law (1986) in which Bob Benigni, an Italian cellmate, quotes from his “book of English” – “I scream, you scream, we all scream for ice-cream”. This line becomes a maniacal recitation. Ice Cream, a fast-melting delicacy, seems to embody various dimensions of life itself. Delicate yet cold, and of ephemeral pleasure… and those who eat it, know it.
ISF has become a site for artistic activity, and an invitation to reconsider banal objects in our everyday surroundings. ISF’s fast-growing audience has enjoyed works from visual artists around the world, whose different interpretations and relationships to ice cream vary from fantasy to phantom memory.
ISF has been recognized by iD Magazine, Design Week, Art Wednesday, Esquire Middle East, Refinery 29, Rooms Magazine, 1883 and more.
The Core Collective
Founder and Creative Head
Chloe Tun Tun
Swiss/Burmese, born 1986
"She's ferocious, a mysterious creature living somewhere between Mars and the Moon. Some people believe Global Warming is the result of chemical incidents, a general lack of control from humankind." Tun Tun about the images from 2014.
Spanish, born 1991
Japanese, born 1982
Suga's main source of inspiration is music and with his photography he re-creates dreams with a rainbow-like light streaming through it. Components of his work are nostalgia, sentimentality, euphoria and loneliness. He seeks comfort and tranquility in his subjects.
Cheng can't be bothered
to capture real memories,
but rather constructs surreal encounters in which the
viewer becomes both, participator and spectator.
Italian, born 1991
Mautone’s work for I Scream Factory conveyed a pop quality with its bright colours.
Russian, born 1983
These photos of lips,
for example, are just
a small fraction of the project. The truth is that the whole body of the girl was
covered with ice cream.
Italian, born 1992
These images follow Profeti’s instinctive and straightforward style, without any filters. With a nod to Duchamp's ready-mades, the ice cream is removed from its context and has acquired the value of a work of art. As part of a live performance, the model (Giacomo) used his body to manipulate ice cream and the images are a record of that moment.
Russian, born 1986
His work is research-driven, with a focus on cultural studies. The idea behind his photographs is not only to show human evolution but to trigger a re-connection with nature and a change for the better.
Sinkovskaya's photographic ideas explore concepts of personal identity and dreams within agonising atmospheric scenarios.