I Scream Factory (ISF) is a non-profit web-gallery and collective project showcasing ice cream-inspired work across fashion, photography, film and fine art.
Inspired by a segment of Jim Jarmusch’s Down By Law (1986) in which Bob Benigni, an Italian cellmate, quotes from his “book of English” – “I scream, you scream, we all scream for ice-cream”. This line becomes a maniacal recitation. Ice Cream, a fast-melting delicacy, seems to embody various dimensions of life itself. Delicate yet cold, and of ephemeral pleasure… and those who eat it, know it.
Within just four years Alexandra Plesner‘s ice cream-centred MA project for Central Saint Martins has become a site for artistic activity, and an invitation to reconsider banal objects in our everyday surroundings. ISF’s fast-growing audience has enjoyed works from visual artists around the world, whose different interpretations and relationships to ice cream vary from fantasy to phantom memory.
ISF has been recognized by iD Magazine, Design Week, Art Wednesday, Esquire Middle East, Refinery 29, Rooms Magazine, 1883 and more.
A converted railway arch, the Hoxton Gallery, a hidden gem nestled in the heart of London’s exciting East End was location for the latest exhibition of the collective. This unique gallery is a high-spec alternative space with original exposed brick and distressed features to accentuate the artworks. The darker introspections of the exhibition are juxtaposed with the fact that there is no more universal symbol for joy and jest than ice cream.
Alexandra Plesner says:
“ISF is merging talents and is challenging them to consider ice cream as a symbol, icon and personal narrative. With ice cream inspired art we hope to remind the audience about being mindful and live in the present moment.“
For more information contact: firstname.lastname@example.org | www.iscreamfactory.com